Gentlemen, We Are Floating in Space - Online Retail for Men

Most of my personal styling efforts these days are aimed at gentlemen. My mission? (I won't bother feigning humility here)... I help men look their hottest. I make each man find and hone a personalized style that is super comfortable, unique, and authentic to whom the guy already is. I'm not transforming guys into trend hounds. Instead, it's critical to me that my client walks away confident, stylish, and skilled in how to shop and dress for himself with ease.

Shopping for dudes is another beast unto itself. It takes far more research and scouring than womenswear does. Of course as you know, shopping online has helped democratize fashion, making quality clothes more accessible despite geography. Gone are the days where 'shopping in London' (or New York, Paris, or Milan for that matter), is a privilege few are afforded. Now, the 'nets (and a willful credit card!), deliver the goods straight to your door.

And YET, shopping online for men has been somewhat 'meh' until recently. Of course there is the highly curated Opening Ceremony, and accessible UK-based ASOS but the former is specialized toward hardcore hipsters (in denial obvs), and ASOS is amazing but vast and thus requires a very good eye to find the right stuff. I lovelovelove the new'ish Dalston-based 'lifestyle project' LNCC for their unpretentious, holistic, and very fashion-forward aims but not many of my clients seek experimental clothing. And SSENSE.com has the potential be an amazing site for menswear but unfortunately the mens' buying utterly lacks vision, a fact which is evident in their inundation of 2001-esque graphic Tshirts, polo t-shirts (in 2011, really?!), and blah GStar jeans blocking sightlines for the good brands like Raf Simons and Acne that they carry. SSENSE purports to be edgy with their editorials but the menswear falls waaaaaay short. SSENSE missed an opportunity to be the "It" gentleman's store on the block: in trying to be 'everything to everyone' it thus fails to be anything to anyone.

Some of 'Mr. Porter's Style Icons' on mrporter.com

ENTER new kid in town: Mr. Porter, "the male counterpoint to Net-a-Porter, the high-end fashion e-tailer". People say it rips off brilliant menswear mag, Fantastic Man. I say, HALLELUJAH! Finally, an online retailer offering men uncompromisingly quality, flattering, designer clothing. Admittedly, some of the 'style advice' on the site is stodgy (in a charming kinda way), but the editorials and styling is tops and the selection/buying is perfection so as a consumer you can't go wrong. It would be amazing to be a part of this team as a buyer or stylist! In the meantime, I will be sending my gentlemen clients to Mr. Porter.