Get Norwegian This Fall

Norwegian Wood is a label run by my friend/collaborator Angie Johnson for whom I have styled and, ahem/yikes(!) modeled for. Like me, Angie's based in Montréal but she's got her entrepreneurial eyes set on the world and her designs reflect it. She strays from the few specific design aesthetics for which Montréal is most known (namely black and minimal), by making clothes and accessories that are eclectic and bright; often using mixed print and vintage fabrics. I admire that a moment in fashion when "more is more" is unfashionable, Angie GOES for it.

Thanks to blog accolades from heavy hitters like Susie and the Tavster (Style Rookie), I'm happy to say that Norwegian Wood is one independent fashion designer whose climb is on the steady and exciting rise.

I wanted to wait until the Fall season actually hit to share photos from our F/W shoot so that you get a chance to think about pieces you might consider integrating into your current wardrobe. I love the Landscape dress (centre) which you can get right now on Etsy.

The inspiration behind the collection was an eccentric archaeologist whose love of ecological artifacts gets interpreted into a closet of autumn-colored treasures. Angie modernized the collection with original accessories predominantly combining chain, fringe and (of course!) wood. Here's an old post from Style Bubble with photos from the shoot (styled/modeled by me and photography by April Lea).

P.S. Photos from our latest collaboration -- SS11 shoot -- will be up soon!

Kudos to Angie: love working with her and very much looking forward to watching her label evolve.

xx Fashion Minute